075 - Why did White Industries buy two wheel brands?

So, why would a boutique hub brand buy two wheel brands?

In this ep, I'm talking with long-time friend Alec White from White Industries about their recent acquisition of Rolf Prima and Astral Wheels. We dig in a bit on the strategy of acquiring what were basically their two largest customers, and what it means for the future of those brands and products.

We also talk about their business in general, how he has grown into running the company his father started when Alec was just a wee tot, and kick around some product ideas from past and future.

I always love talking to Alec, and I hope you enjoy this conversation as much as I did.

WANT MORE?

Find the Bikerumor Podcast on Apple Podcasts, Stitcher, Podbean, and through RSS, or wherever you listen to podcasts! Can't find it? Let us know which players you use so we can get them up to speed! And let us know who you want us to interview. Click that PODCAST link in the menu and send in your suggestions!

Hit like, hit subscribe, and hit play. Then just get out and ride!

FOLLOW BIKERUMOR

Keep tabs on all the latest bikes, wheels, components, gear and tech on The World's Largest Cycling Tech Blog by following us on Facebook, Twitter and Instagram.

FOLLOW TYLER

Like us? Love us? Follow your host, Tyler Benedict, on Twitter, Instagram and LinkedIn