040 - Why is Harley Davidson launching e-bikes?

When none other than Harley Davidson launches an e-bike brand, we have to wonder how they're going to complete? What's makes Serial 1 unique, and how will they translate the Hog culture into pedal-assist bicycles?

Yes, they raised a few eyebrows when they announced they were launching a electric bike brand, but one look at the designs shows they've done their homework.

In this episode we'll talk about how Serial 1 president Jason Huntsman's aerospace experience working on the space shuttle, and his e-mobility efforts at Ford, led him to Harley Davidson, and now, leading their e-bike efforts at Serial 1.

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