Bikerumor Podcast

044 - Nex Gen Sports explains the bike industry

May 21, 2021

Ever wonder how backroom decisions and the struggle between designers and accountants affects what bikes actually make it to market? Or, more importantly, which features, designs and technologies get to be used to make our bikes better?

In this episode, Nex Gen Sports co-founder Paul Farrell shares his experience launching and running both his own bike brands and consultancies and manufacturer rep firms. Between the three, he's seen exactly how the cycling industry works, and knows how it could be better.

Their goal is to go straight from the factory and designer to the rider, allowing for better technologies and materials to be used without driving prices up. But will it work?'s why he thinks it will.


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